Digital Marketing Analyst

Ekala, Ja-Ela, Sri Lanka

Analyze the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. Should possess a data-dri­ven mindset and be skilled at interpreting data and turning it into actionable insights.

Responsibilities

  • Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
  • Analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV).
  • Suggest recommendations for business performance improvement.
  • Work closely with in-house teams through scheduling regular meetings to go through reports and provide actionable insights.
  • Set up a tracking mechanism (e.g. event and conversion tracking) on the website

Requirements

  • 1-2 years’ experience using Google Analytics, Facebook Analytics, Search Console and other web analytics platforms.

Skills

  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Social Media Advertising
  • Social Media Analytics
  • Google Ads & Analytics

Below Skills Would be an Added Advantage

  • Paid Media Advertising
  • Paid Media Strategy
  • Pay Per Click (PPC)
  • Youtube Advertising
  • Youtube Marketing

Company ; Lanka Talents Creation Pvt Ltd

Artwork File

Analyze the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. Should possess a data-dri­ven mindset and be skilled at interpreting data and turning it into actionable insights.

Responsibilities

  • Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
  • Analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV).
  • Suggest recommendations for business performance improvement.
  • Work closely with in-house teams through scheduling regular meetings to go through reports and provide actionable insights.
  • Set up a tracking mechanism (e.g. event and conversion tracking) on the website

Requirements

  • 1-2 years’ experience using Google Analytics, Facebook Analytics, Search Console and other web analytics platforms.

Skills

  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Social Media Advertising
  • Social Media Analytics
  • Google Ads & Analytics

Below Skills Would be an Added Advantage

  • Paid Media Advertising
  • Paid Media Strategy
  • Pay Per Click (PPC)
  • Youtube Advertising
  • Youtube Marketing

Company ; Lanka Talents Creation Pvt Ltd

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