Marketing Strategy

• Develop and lead multi-channel digital marketing strategies for Company and all client accounts.
• Set measurable KPIs and ensure campaigns are tracked, reported on and continuously optimised.
• Stay ahead of trends, platform changes and competitor activity to inform strategy.

Team Leadership & Work Allocation

• Manage, mentor and develop a team of digital marketing professionals.
• Allocate work strategically based on team strengths, capacity and project priorities.
• Conduct performance reviews and foster a high-output, collaborative team culture.

Client Account Management

• Serve as the primary contact for key clients, managing relationships, expectations and deliverables.
• Lead briefings, strategy presentations and monthly performance reviews.
• Identify growth opportunities within existing client accounts.

Pipeline & Scheduling

• Own the marketing project pipeline and ensure all campaigns are planned, scheduled and delivered on time.
• Manage content and campaign calendars across channels for company and clients.
• Coordinate across internal teams to ensure seamless, on-time execution.

Company Brand Marketing

• Champion Company’s brand voice and positioning across all marketing touchpoints.
• Lead Company’s own campaigns, thought leadership and digital presence (SEO, social, email, web).
• Leverage client success stories to strengthen Company’s brand credibility and attract new business.